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Media buying calculators

Solve everyday media math in seconds. Pick a calculator, enter what you know, and Media Math fills in the rest — with the formula, a worked breakdown, and a shareable link.

Cost metrics

CPMCost per thousand impressionsCPCCost per clickCPACost per acquisition

Performance

CTRClick-through rate

Delivery

Reach & FrequencyImpressions, reach, and average frequency

Profitability

ROASReturn on ad spendROIReturn on investmentProfit MarginProfit as a percentage of revenue

Planning

GRP / TRPGross & target rating pointsCPPCost per rating pointBudget & PacingDaily budget, pace, and projected finish

Fees & pricing

Gross / NetGross up or down by an agency feeMarkup / MarkdownApply or reverse a percentage adjustmentTech FeesStack ad-tech and platform fees

Reporting

Percent ChangeIncrease, decrease, or % change between two values