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Media Math Pro

Media Math Pro

Free media planning calculators for junior media buyers, planners, and account teams.

Calculate CPM, CPC, CPA, ROAS, pacing, reach, frequency, gross/net, tech fees, and more — with formulas, examples, and shareable links.

Most used

CPM Calculator

Solve budget, CPM, or impressions instantly — the fastest way to price and plan a buy.

Open CPM →
CPCCost per clickCPACost per acquisitionROASReturn on ad spend

Cost & efficiency

CPMCost per thousand impressionsCPCCost per clickCPACost per acquisitionCTRClick-through rate

Campaign performance

ROASReturn on ad spendROIReturn on investmentProfit MarginProfit as a percentage of revenuePercent ChangeIncrease, decrease, or % change between two values

Build a plan

Reach & FrequencyImpressions, reach, and average frequencyGRP / TRPGross & target rating pointsCPPCost per rating pointBudget & PacingDaily budget, pace, and projected finish

Billing & fee math

Gross / NetGross up or down by an agency feeMarkup / MarkdownApply or reverse a percentage adjustmentTech FeesStack ad-tech and platform fees

Learn & prepare

Media Math 101Every formula explained in plain EnglishCommon QuestionsReal questions junior buyers askInterview PrepFormulas, terms & practice questions