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Gross / Net

Gross up or down by an agency fee

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Formula

Gross = Net ÷ (1 − Fee%)

Definitions

Net: The underlying media amount, before agency commission.
Gross: The fee-inclusive amount billed to the client.
Fee / commission: The agency commission, expressed as a percent of gross.

How to use it

Gross up: Net ÷ (1 − Fee%). $8,500 net at 15% = $10,000 gross.
Gross down: Gross × (1 − Fee%) returns the net.
The fee basis is always the gross amount, never inferred silently.

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