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÷Media Math Pro

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All calculators/Tech Fees

Tech Fees

Stack ad-tech and platform fees

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Formula

Grand total = Media net + Σ fees

Definitions

Media net: The underlying media amount the fees stack on top of.
Percentage fee: A fee calculated as a percent of an explicit basis.
Fixed fee: A flat dollar amount added regardless of media net.
Basis: What a percentage fee is calculated against: media net, gross total, or running subtotal.

How to use it

Each percentage fee shows its basis so the math is never ambiguous.
"Running subtotal" compounds: the fee applies to everything added before it.
"Gross total" fees are solved so the percentage applies to the final billed amount.

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